About
Ania Goldberg is an experienced consultant who brings invaluable insights to early and mid-stage businesses navigating the dynamic landscape of business development, growth strategy, and venture capital fundraising. As a former founder herself, Ania intimately understands the unique challenges companies face on their journey towards success. Prior to starting a venture-backed CPG company she worked as a as a marketing and creative strategist at Digital Brand Architects, the pioneering influencer agency, and We Are Social, a renowned global creative agency. Her diverse client list spanned the spectrum, from emerging and innovative brands to established and publicly traded companies across multiple sectors including CPG, health and wellness, hospitality, non-profit, fashion, and web3. At ADG Consulting, Ania assesses company's current status, identifies areas for improvement, and creates tailored growth strategies by collaborating with key stakeholders in product, growth, marketing, partnerships and investor relations. Her ultimate goal is to guide companies through their current funding round and help them achieve crucial milestones necessary for securing their next round. Leveraging her extensive network of category experts and investors cultivated over fifteen years in the industry, Ania ensures that her clients receive the best guidance and support to thrive in today's competitive market.
Services Offered
Fundraising + Investor Relations
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Fundraising Strategy: Develop and execute a comprehensive fundraising strategy aligned with the company's growth objectives.
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Investor Outreach and Relationship Management: Proactively engage with potential investors, including venture capital firms, angel investors, and strategic partners.
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Investor Due Diligence: Collaborate with the executive team to prepare and provide due diligence materials to prospective investors.
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Pitch Deck Development: Create compelling and persuasive pitch decks that effectively communicate the company's value proposition, market opportunity, competitive advantage, and growth potential.
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Investor Reporting and Relationship Management: Establish a thorough system for ongoing investor reporting and communication.
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Funding Pipeline Management: Track investor interactions, investment progress, and fundraising milestones.
Business Development + Growth Strategy
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Market Research and Analysis: Conduct market research to identify industry trends, competitive landscape, and potential target customers.
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Business Development Strategy: Identify new business opportunities, target markets, and potential partnerships to drive revenue and expand the company's reach.
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Partnership Identification and Negotiation: Identify potential strategic partnerships and collaborations that align with the company's growth objectives.
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Relationship Management: Cultivate relationships with key stakeholders and negotiate mutually beneficial partnerships that drive revenue growth, increase market share, or enhance the company's product/service offerings.
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Market Expansion: Develop plans and execute strategies to enter new markets, including market entry analysis, competitive positioning, and market penetration tactics.
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Cross-functional Collaboration: Collaborate closely with other departments, such as marketing, product, and operations, to align business development efforts with overall company objectives.
Marketing, Creative + Events
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Market Research and Customer Insights: Conduct market research to understand customer needs, preferences, and buying behavior.
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Marketing Strategy: Define target markets, customer segments, and positioning strategies for various channels to drive brand awareness, customer acquisition, and revenue growth. Develop a content strategy to enhance brand visibility and thought leadership.
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Brand Management: Develop brand guidelines, messaging frameworks, and visual assets that resonate with the target audience
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Creative Direction and Feedback: Provide creative direction to guide the execution of the brand vision and ensure consistency across all creative outputs.
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Marketing Campaigns: Plan marketing campaigns to promote products or services, drive customer engagement, and generate sales including development of campaign concepts, messaging, creative assets, and marketing collateral.
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Event Planning and Execution: Plan and execute various types of events including product launches, influencers and celebrity events, conferences and summits, and more.
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Marketing Analytics and Reporting: Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness and return on investment (ROI).